Recap: Focal Point Seminar

For those of you who may have missed the original post  you can revisit the seminar at Saturday Seminar Series #1: Creating a Focal Point. Since it’s easiest to discuss how making some modest changes to your design can really help to strengthen (or create) a strong focal point by showing you before and after designs I’d like to start the review by sharing a couple here with you.

Our first set, submitted by Velda, takes elements that are just a bit too spread out to draw the viewer’s eye immediately to any one point. In her after version she has brought the elements closer. Your eye is immediately drawn to the eagle because of the nice red frame she added around it and then travels down to the ribbon/sentiment. combination. The new layout creates a strong focal point and guides your eye nicely because of the good spatial relationship between the elements.


Similarly in this set Cindy has taken two elements that start out competing for the viewer’s attention. By adjusting the spacing between the lines in her sentiment and adding the rainbow stripes above and below it she successfully takes the independent elements and creates one strong focal point.


Sherry did a nice job with both of these cards. By grouping elements in close proximity both designs cause the viewer fo focus right in on one main area of interest creating the desired effect of a strong focal point.



Sybrina's card creates an immediate focal point by putting the sentiment fornt and center. The slight angle of it adds a nice playful twist (no pun intended) and the cut-out leaf embellishment is a nice finishing touch.


Sara followed the lead of the "Dora" design and was able to take small stickers that might otherwise have been lost against a large background. The strong contrast of the white circles and having them grouped closely together forces the viewer's eye to see the three of them as one unit and one focal point.


Most every designer  and artist will admit that it takes some bravery to look back at early work without cringing but only by looking at where you've come from, and building on it, can you figure out where you want to go. Thanks to everyone who joined in this seminar!


Our next in the Saturday Seminar Series will take place on Saturday, March 26th at 11am PST, and will be taught by our very own Sandy Allnock. Did you know she's a graphic designer by day? (That might explain a few things around here at OWH!) She'll be sharing on the topic "Texture and Dimension," providing guidance on not only what looks good but what is appropriate and not appropriate for cards for our heroes. NOTE: We'll be trying this seminar on our ustream channel - so it will be LIVE! You can participate, ask questions, and get your assignment that day. It will also be recorded, so you can watch it later, and a recap will be posted here on S&S later in the day.

SaDeBuque  – (February 26, 2011 at 6:01 AM)  

i cant believe one of my cards actually made an appearance on the S&S blog!!! very big deal for me! thank you so much OWH for the inspiration to make cards for our heroes overseas and their families as well!!! it is such an honor to be a part of a beautiful organization!!!

AllisonG  – (February 26, 2011 at 7:37 AM)  

I just love seeing the before and after cards with the Focal Point Seminar. Unfortunately, I just really got into cardmaking thanks to OWH at the beginning of this year and have no photos of before cards. I would love to try to change something I had done into something better!

Linda  – (February 26, 2011 at 2:31 PM)  

Great recap! I cannot wait for the next one!

Adele  – (February 26, 2011 at 5:34 PM)  

It's like watching a beauty makeover for cards! Great results!

Sherry Hickey  – (February 26, 2011 at 6:18 PM)  

Paula, thanks for all your hard work on the focal point seminar; looking forward to the next one!

Yolanda  – (February 26, 2011 at 6:50 PM)  

Bravo to all the participants and Paula for a very helpful seminar!

Nancy Keller  – (February 27, 2011 at 8:14 AM)  

This was very effective and helpful and I love to see the cards that were made. Thanks Paula!

Cindy O  – (February 28, 2011 at 6:50 AM)  

It was fun to participate, and now it's fun to see my rainbow before-and-after posted. Thanks again!

Velda  – (February 28, 2011 at 8:51 AM)  

Thank you, Paula. This was a very helpful seminar. Eager to learn more.

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